POINT 3

APPAREL BRAND DEDICATED TO EVOLUTION IN BASKETBALL GEAR

BUILDING A BASKETBALL BRAND

Hard work makes you a ballplayer. Hours and hours on the court by yourself makes you a ballplayer. Attention to detail makes you a ballplayer. POINT 3 Basketball is engineered for the hardcore baller. Nothing has that ‘.3’ on it if it doesn’t somehow help you perform on the court. Wear gear because of its performance, not because of its logo.

New Uniform has partnered with POINT 3 since its inception. They approached us with an idea: a new basketball brand that constantly pushed the limits of product innovation. We’ve run with the opportunity ever since. From branding, to print, to digital, to apparel design, if you’ve seen the .3 logo on it, we’ve done it.

OUR ROLE:
Brand ID, including Company and Product Naming, Product and Apparel Design, Packaging, Photography and Art Direction, User Experience Design, Web Design, Responsive Development, CMS Integration, E-Commerce, Email Design & Development, Print, Out of Home, and Television Production