ABOUT

WHO WE ARE

Located in Atlanta, GA, New Uniform is a collective of experienced designers, brand planners, developers and writers that shape and impact brands.

Since 2008 we’ve delivered big agency thinking without big agency overhead.

WHAT WE DO

  • Brand Strategy & Positioning
  • Naming
  • Visual Identity Design
  • Brand Guidelines
  • Taglines & Copywriting
  • Print Collateral & Campaigns
  • Infographics
  • Out of Home / Billboard

  • UX (User Experience Design)
  • Website Design & Development
  • Content Management Systems
  • Email Marketing Strategy & Design
  • Banner / Display Campaigns
  • E-Commerce
  • Full Service Video Production
  • Apparel Design

We work directly with brands and partner with agencies.

LEADERSHIP

Josh Murphy Bio Image

JOSH MURPHY  |  MANAGING PARTNER
A place for everything and everything in its place. That’s pretty much how Josh approaches work & life. Josh brings over 15 years of experience building clients’ brands and businesses through design.

Prior to co-founding New Uniform in 2008, Josh worked as the Design Director and Head of Interactive at Fitzgerald+CO where he designed and managed branding, print and digital projects for Srixon Golf, LongHorn Steakhouse, Coca-Cola, Aflac, Aruba Tourism, Black & Decker and Georgia Power. Josh is an Ithaca College and Portfolio Center graduate.

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DAVID MAC CARROLL  |  MANAGING PARTNER
David has worn many creative hats during his 15 years in the business including: art director, web designer, and lead interactive developer. David’s been responsible for concept, art direction and production of television, print and web campaigns for brands such as Aruba, Coca-Cola, Durex, Georgia Lottery, GMAC Auto Insurance, Time Warner Cable, Crowne Plaza Hotels and Arby’s.

DMAC IN FIVE:
1. Family
2. Soccer
3. Punk Rock
4. Pizza
5. The Outdoors

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SAM RHUE  |  DIRECTOR OF BRAND STRATEGY
The emotional captivity of storytelling plus the lucidity of research.  It’s the formula for optimizing brands. For over 15 years, Sam has used actionable insights and robust strategies to help propel client brands and companies. Whether it’s brand development for Coca-Cola, digital strategy for Krispy Kreme, creative development for Sara Lee, or thought leadership for GE, he has optimized some of the world’s most recognizable brands. Sam holds a Psychology degree from Wake Forest University and a MBA from Winthrop University.

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DAVE NELSON  |  CONTENT DEVELOPER
Dave’s put in over 35 years grinding for ad agencies, either on staff or freelancing. Ever the outlier, he’s worked in agency outposts for Young & Rubicam, Doyle Dane Bernbach, Scali McCabe Sloves and McCann Erickson. And he’s written for hundreds of accounts in nearly every category. Among them: Delta Air Lines, UPS, Popeye’s Chicken, Domino’s Pizza, Southern Company and Cable & Wireless/Caribbean.

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SCOTT LIVINGSTON  |  DIR. OF TECHNOLOGY
Scott’s been making digital things for over 20 years. An expert in UI and UX Design and conversion strategy, he’s our go-to developer when clients want to take their websites, branded microsites, landing pages and targeted email campaigns to the next level.

Scott is a rarity in the IT field. He understands business and business problems, and loves the challenge of providing solutions. It’s why his expertise has benefitted a variety of companies – Capital One, Verizon, Chili’s and Kay Jewelers – to name a few.

WHY WORK WITH US?

OUR REPUTATION:  Since opening the doors in 2008, 100% of our business has come from referrals. We’ve never made a sales call.

NO LAYERS:  When you hire New Uniform you won’t get a revolving door of Account Managers, Project Coordinators, and Creatives. Instead, you can rely on one team. Us.

DETAILS & DEADLINES:  Consider us “Type A Creatives.” Every detail matters and when it comes to deadlines, we hit them, every time.

AWARDS:  We didn’t start New Uniform to win trophies, but hey, we appreciate the recognition.

OUR CLIENTS

OUR SPACE

Let’s get this party started